There’s a new cameraphone out there that can supposedly take photos underwater. It’s called the Sony Xpheria ZR . . . and all I can say is: it’s about time and that’s a cool name I guess. But whatever happend to those bulky, disposable containers of a camera. With their bright orange knobs, sturdy plexiglas, and hot yellow wrist straps…?

Well here’s a BTS video of a recent commercial promoting the new cameraphone. It was posted by commercial photographer Jeffery Richt — who shot the advert. And besides showing how some of the scenes were shot and edited together, it also features a nice little groove of a song.

SONY ZR Photo shoot – Behind The Scenes from Jeffery Richt on Vimeo.